Southwire Company, LLC is one of North America’s largest wire and cable producers. As a Design Thinking intern, I lead and participated in conversations that challenged established perspectives at Southwire and identified transformative business opportunities for the company. After the duration of my internship at Spark, I was kept on as a part-time consultant to lead the conversation on the center’s brand messaging.
I was responsible for leading a design research project at a macro level, researching specific opportunities and context for Southwire to enter the EV Charging market rapidly. I conducted surveys, read relevant literature policies, and conducted SME interviews. My final deliverable was a presentation and detailed booklet to key stakeholders responsible for transformative business ventures at Southwire. The project was immensely well received.
In addition, I took on creating the the center’s official slide deck template. I referenced the existing branding guide and built a google slide deck template from scratch for employees to use for official presentations. I conducted employee interviews to understand the needs of a presentation deck for an innovation center, and analyzed decks for competitor organizations. I then created specific slide templates to match those requirements.
As a part time consultant, I was asked to help lead the conversation on updating Spark’s mission, vision and values. The center had existing messaging, but was due for a update after 3 years of operating and pivoting towards shown needs. The center had an external-facing site which needed to be re-designed to reflect this change. I planned and conducted 3 internal workshops to move toward new messaging and interviewed the dev and marketing team to understand the technical and branding constraints of updating the website. In conclusion, I delivered updated mission, vision, and values statements and a visual mockup of the website (complete with notes and assets for dev and marketing).
The Atlanta fellows at the Gensler Atlanta office. (pictured right to left: Erin Kingsley (me!), Euna Oh, Juyong Song, Danielle Lanier, Arabelle Berman, Jalen Carlyle)
